A combination of talent, reinvestment strategies, and market trends has helped Diseko Soluciones (DKS), S.A. de C.V., a manufacturer of store fixtures and display systems and metallic accessories, earn the top position in its industry in Mexico. Rachel Hartman reports on this Aguascalientes-based company and the record growth it has shown in recent years, both within the Mexican point-of-purchase display market and beyond.
When large companies look for the right display case to use for selling their product, they often have specific requirements and criteria to fulfill. As a result of this need for customization and the work involved in the production process, making display cases is not a matter of running items down an assembly line.
Simplifying the manufacturing process for point-of-purchase (POP) displays, however, is one of the strategies carried out at Diseko Soluciones (DKS), S.A. de C.V., a Mexico-based company that produces store fixtures and display systems for top food consumption companies in the country. “There are many ways to make a display case,” notes Nencho Piryankov, commercial director for the company. “What we do is try to make the process as automated as possible.”
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